Everything happens for a reason...

In fall of 2007, on a break from an international design conference in San Francisco, four designers sat around a table and talked about what inspired them. It was clear that they were tired of the direction their profession was headed, tired of hearing about how to design a better "tooth brushing experience" and other shortsighted methods to get consumers to "need" things. However, one presentation struck a chord. This presentation focused on the power design could have to change the world, help those less fortunate, and begin to undo the damage our profession has caused by filling the globe with irrelevant items.

We sat across from each other, and in that moment decided we wanted to be part of the change.

While those four designers no longer work together, casualties of "reductions in force" and short term financial fixes, the commitment they made over pizza and beer carries on. We are all on our separate paths now, but they seem to be heading in the same direction.

Everything happens for a reason, but sometimes you don't understand why until you are standing in the middle of it...